Design Brief

Logo and Brand for Worldclass Ass

A women-led team is starting a new clothing line called "Worldclass Ass" and is looking for a creative partner to develop a brand and logo. The brand will be a 70s vintage/retro with tongue-in-cheek humor. The clothing will start as women's athleisure (sweats, track pants). The founders are all female colon cancer survivors and the purpose of this brand is to destigmatize colonoscopies and to leverage the built-in humor to make a cute/high-end brand that drives awareness and creates conversation for cancer prevention. Brand inspiration: Mother Denim. We are looking for a brand designer that loves the fun 70s aesthetic and has strong illustration skills, too.